Communication Theory

By Wikibooks Contributors

Description
Text Books

Excerpt
Excerpt: Evaluating Theory. What makes a theory good? Six criteria might be said to be properties of a strong theory. (The terminology presented here is drawn from Littlejohn, Theories of Human Communication, but a similar set of criteria are widely accepted both within and outside the field of communication.)W Theoretical Scope How general is the theory? That is, how widely applicable is it? In most cases, a theory that may only be applied within a fairly narrow set of circumstances is not considered as useful as a theory that encompasses a very wide range of communicative interactions. The ideal, of course, is a theory that succinctly explains the nature of human communication as a whole.

Table of Contents
Contents What is Communication?..................................................................................................................... 6 PERSPECTIVES ON THEORY....................................................................................................... 7 Introduction.......................................................................................................................................... 7 THEORIES & APPROACHES TO COMMUNICATION........................................................................11 Uncertainty Reduction........................................................................................................................11 Propaganda and the Public.................................................................................................................. 23 Uses and Gratifications...................................................................................................................... 34 The Frankfurt School..........................................................................................................................42 Semiotics and Myth............................................................................................................................50 Orality and Literacy............................................................................................................................61 Diffusion of Innovations.................................................................................................................... 70 Sociological Systems..........................................................................................................................76 Network Society.................................................................................................................................83 ABOUT THE BOOK................................................................................................................. 89 History & Document Notes.................................................................................................................89 Authors & Image Credits.................................................................................................................... 90 References.......................................................................................................................................... 91 GNU Free Documentation License................................................................................................... 114

Book Id: WPLBN0000662377
Format Type: PDF eBook
File Size: 1.23 MB.
Reproduction Date: 2005
Full Text

Title:

Communication Theory

Author:

Wikibooks Contributors

Volume:

Language:

English

Subject:

Reference materials, Reference books, Reference & resource series

Collection:

WikiBooks Collection

Subcollection:

Historic
Publication Date:

Publisher:

WikiBooks

Other Books I Looked at: Click to view all Books in my History

Communication Theory (by Wikibooks Contributors)
(1)

People also read these books: Click to view all Additional Books

Injuries and Diseases of the Knee-Joint (by William Paul Swain)
(3)
The Economic History of England (by Lipson, Ephraim)
(3)
Driven from Home (by Alger, Horatio, Jr.)
(155)
Human Physiology (by Wikibooks Contributors)
(17)
The Economic History of England (by Lipson, Ephraim)
(3)
$Wikibooks Contributors$
Latex (by Wikibooks Contributors)
(6)
The Character and Logical Method of Poli... (by Cairnes, John E.)
(1)
Protection from Lightning, By Alexander ... (by Mcadie, Alexander)
(175)
Album for the Young; Twenty-Four Easy Pi... (by Tchaikovsky, Peter Ilich)
(6)
Memoirs of the Life Writings, And Discov... (by Brewster, David, Sir)
(3)
Wood and Its Uses: A Handbook for the Us... (by Peter Boyd Eassie)
(100)
Big Cats (by Beesley, Angela)
(14)

Other Books by Same Author: Click to view all books by Wikibooks Contributors

International Open Source Network (by Wikibooks Contributors)
(118)
French Language Course (by Wikibooks Contributors)
(1)
Learning Earning Theories (by Wikibooks Contributors)
(2)
Wiki Junior Kings and Queens of England/... (by Wikibooks Contributors)
(200)
Chess (by Wikibooks Contributors)
(4)
Unilingual (by Wikibooks Contributors)
(200)
Human Physiology (by Wikibooks Contributors)
(17)
$Wikibooks Contributors$
Latex (by Wikibooks Contributors)
(6)
A Survey of Modern European History : Fr... (by Wikibooks Contributors)
(1)
Communication Theory (by Wikibooks Contributors)
(1)

Other Books with Same Subject: Click to view all books in Reference materials, Reference books, Reference & resource series

A Dictionary of Science, Literature, And... (by Brande, William Thomas)
(155)
Enquire Within Upon Everything (by Philp, Robert Kemp)
(175)
A Dictionary of Science, Literature, And... (by Brande, William Thomas)
(155)
A Dictionary of Science, Literature, And... (by Brande, William Thomas)
(132)
The Domestic Encyclopaedia, Or, A Dictio... (by Willich, Anthony Florian Madinger)
(132)
The Domestic Encyclopaedia, Or, A Dictio... (by Willich, Anthony Florian Madinger)
(175)
The Domestic Encyclopaedia, Or, A Dictio... (by Willich, Anthony Florian Madinger)
(200)
The Domestic Encyclopaedia, Or, A Dictio... (by Willich, Anthony Florian Madinger)
(118)
The Edinburgh Encyclopaedia : Volume 1 (by Brewster, David, Sir)
(175)
The Edinburgh Encyclopaedia : Volume 10 (by Brewster, David, Sir)
(200)